Be prepared, Swifties! Taylor Swift is back with her 11th studio album, The Tortured Poets Department, marking her first musical endeavor following her split from Joe Alwyn. But this powerhouse isn't stopping there – she has more surprises under her sleeve!
Signs Point to a Double Release
There's been a lot going on in the Swift universe recently, feeding the rumor mill with speculations about a second release slated for April 19 – Reputation (Taylor's Version). These rumors are not baseless. Several hints suggest that Taylor may be re-recording her fifth album to regain full ownership.
Unveiling the Easter Eggs
Swift's promotional campaigns have been inundated with the use of “two”. A tweet from the artist herself on April 17 flaunted the peace sign emoji – symbolizing two. Even the teaser video was no exception, showcasing clocks set to 2, among other things.
Not just that, there's also a countdown set to end at 2pm EST on April 18 on her official website. Further fuelling the rumors, the opening track of her new album is titled ‘Fortnight' – an indirect hint towards two weeks.
Linking the Albums
Could Reputation be a sister album to The Tortured Poets Department? The similar black and white color scheme seems to suggest so. With the majority of Reputation revolving around Taylor's bond with Joe Alwyn, fans are anticipating The Tortured Poets Department to feature songs about their breakup.
Hidden Hints
Speculations gained more weight after fans noticed dried cornelia flowers and dried lavender at a Spotify pop-up, a snake motif in her 2024 Golden Globes dress, and empty Target shelves tagged as ‘Serpentine'. It's intriguing to note that ‘Serpentine' has the same number of letters as ‘Reputation', fitting Taylor's penchant for code names.
Marketing Genius
Releasing Reputation (TV) on the same day could prove to be a smart business move. Fans might be intrigued to revisit the original album for some context, thereby bolstering its popularity.
The Record Breaker
Swift's latest album, The Tortured Poets Department, has already claimed a significant milestone – it holds the record for the most pre-saved album on Spotify. With limited edition vinyls and CDs on the horizon, and a potential merchandise drop, 2024 could indeed be the year of Taylor Swift.